Optimal business performance requires deep customer insight. Once we know what truly motivates your customers, we can put you in prime position to exploit your market to its fullest potential. We’ll help you achieve this using refined methodologies, relevant technology and a holistic approach that gives you the best chance of attracting new customers and cementing relationships with existing ones.

Segmentation & targeting

Behavioural economics

Consumer neuroscience

Artificial intelligence

Trends analysis & forecast

/ Varmand Thinking /

Irrational Yet Predictable

Injecting behavioural economics into marketing

Making Sense

From metrics to models

Personalised Marketing?

Personalisation vs. Customisation

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